«Health Games»
Carlos MateosCOMSALUD
Abstract
Video games can raise awareness of healthy habits more effectively than with traditional methods, as we have seen in the two editions to date of the National Congress of Health Games. There are video games to improve therapeutic adherence, motor and sensory rehabilitation, education for the population, training for health professionals and even research. The use of game techniques, gamification, in the field of health has shown in many clinical studies that it can raise awareness more effectively than traditional campaigns based on non-interactive informative materials. The difference is in the emotional involvement with the video game, which allows us to learn and even exercise without realizing it, while having fun, and without having to spend more than a few minutes on it. For health video games to be effective, health professionals, patients, programmers, designers and communicators must participate. Often a good video game is obtained but its communication is forgotten, so no one downloads it.
Bio
Director of the communication agency specializing in health COM Salud and vice president of the Association of Researchers in eHealth (AIES). Organizer of the national congresses on Health Games and Wearables and Big Data in Health, as well as the 1st National Health Hackathon. Editor of the website laesalud.com (number 1 in eHealth). Degree in Information Sciences from the Complutense University of Madrid. In 24 years of professional practice, Carlos Mateos has combined journalism specialized in health in the media (radio, television, news agencies, magazines, etc.) with account management in communication agencies in Madrid and Barcelona. In 2007 he founded COM Health, from which he has dealt with the communication of laboratories, clinics, scientific societies and technology companies.
